Jamba
Atlanta
In March Jamba announced its new Hello Sunshine prototype, designed to accentuate the fast-casual chain’s vibrant and engaging atmosphere.
Jamba’s Hello Sunshine prototype brings in vibrant orange and is designed for a frictionless customer experience.Beyond the visuals, it’s designed to improve the customer experience. Guests can either order from an employee or the employee POS terminals can flip, if customers would like to place their own orders.
There are also self-order kiosks, digital screens, pickup zones and streamlined layouts so customers can easily order and grab their food for a frictionless experience.
The new design features the signature orange and Hello Sunshine branding package throughout. The former interior design featured green and earth tones, and green is still present for this health-focused brand, says Tony Maldonado, senior vice president of design and construction of parent company GoTo Foods. But, he adds, “we leaned into the orange because it really pops.”
On the exterior, Jamba is highlighting the orange. And it will highlight the orange in an awning if allowable — especially in a strip center. Drive-thrus also have an orange canopy.
Jamba looked at every aspect of its design for this prototype with the goal of making locations quick and less expensive to build out and also easier to maintain. Plus, says Maldonado, “the modularity of the design means you can incorporate parts of this. Jamba is very diverse with many different types of locations. You can pull this prototype apart.”
