rd+d - pretzel chains

Wetzel’s Pretzels Launches new Concept

Looking to unlock new development opportunities for the company, Wetzel’s Pretzels will launch a new concept that promises to provide guests with a “bigger, bolder, more imaginative expression of Wetzel’s” to neighborhood locations starting in California.

Form + Function: Getting Graphics Right

Of all the tools available to designers to create a distinctive appearance, none may be more powerful than graphics. Logos, posters, menu boards, photographs, wallpaper, and printed words provide a wealth of possibilities to establish a unique atmosphere, attract the attention of customers, and influence them to make purchases.

Ben’s Soft Pretzels to Open Airport Locations

Ben's Soft Pretzels plans to open two new locations inside the Indianapolis International Airport.

Pretzelmaker Debuts New Concept

Atlanta-based Pretzelmaker unveiled Fresh Twist by Pretzelmaker, a new concept that expands the chain’s daypart offerings but can operate in a space as small as 250 square feet. It can also adapt to most venues, opening up nontraditional settings to the chain.

How to: Design for Scalability

Visit Tropical Smoothie Café in Tallahassee, Fla., and you’ll enter a 600-square-foot restaurant. But travel up to Columbus, Ind., and you’ll be in a location measuring 3,000 square feet.

Dairy Queen Announces South Korea Expansion

International Dairy Queen has signed a deal to open up 50 DQ Grill & Chill locations in the Republic of Korea over the next five years.