Tagged Articles
branding
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Paris Baguette Bakery Café Unveils Reimagined Brand
Bakery-cafe chain Paris Baguette announced a comprehensive brand redesign that includes an elevated guest experience through every consumer touchpoint
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Papa Johns gets a New Identity and Restaurant Design
As part of a comprehensive rebranding effort, Papa Johns has developed a restaurant design and visual identity, including an updated logo.
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Chief Brand Officer Discusses What Moe's has Planned for the Future
Alex Williams, chief brand officer for Moe’s Southwest Grill, discusses the chain’s new focus on drive-thru and what his team learned from the challenges brought on by the COVID-19 pandemic.
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Auntie Anne's and Cinnabon to Bring 10 Co-Branded Units to NYC
Auntie Anne's and Cinnabon signed a deal with franchise group Fresh Dining Concepts to bring 10 co-branded Auntie Anne's and Cinnabon locations to the five New York City boroughs over the next four years.
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The Habit Burger Shares Best Practices for Entering New Markets
Here are eight best practices for entering new markets.
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Restaurants get an Outside Overhaul
The exterior is crucially important in getting customers inside.
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How To Incorporate Retail into Restaurant Design
Time for a little retail therapy? For many restaurants, adding retail elements to their operations has become a ticket to survival over the past year and a half, accelerating an existing stretch in many pockets of the industry to create new revenue streams.
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Freddy’s Frozen Custard’s Path to the Future
In this Q&A with Freddy’s Frozen Custard & Steakburgers’ Co-Founder and COO, Scott Redler explains the company’s vision and long-term plans to grow the brand — and encourages other operators to establish founding visions to lead the way.
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How to Optimize Menu Boards
Your menu board is often the first thing customers look for as they enter your restaurant and it’s a very important tool, both for selling and connecting with guests.
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Panera’s New Design Puts Bakery Up Front
Panera’s next gen restaurant design includes enhanced digital capabilities, personalized options and more drive-thru access.
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AvroKO Launches Hospitality Incubator for Minority Women Entrepreneurs
Hospitality design and concept firm AvroKO and its sister agency Brand Bureau launched Hospitable Bridge, an incubator to support women of color entrepreneurs in the hospitality sector. Hospitable Bridge will also provide these companies with women-led mentorship in their early stages of growth.
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Classic Charcoal Brand to Open Restaurant Concept
After three years of development, the new 7,900-square-footKingsford Fire Grille will open in Tampa this July.
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Building a Brand and a Prototype
Latin comfort food concept Panna seeks to offer a warm, welcoming environment that people of all backgrounds can enjoy.
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Mountain Mike’s Brings it all Together
After 40-plus years of operation, this pizza concept is unifying its look through a new design.
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How To Message Safety
Designing and fitting out restaurants to create experiences is a big part of the hospitality equation. But, thanks to the pandemic’s disruption, those experiences can no longer simply project vibe, ambience, smooth functionality and Instagram-worthy aesthetics.
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Four Tips for Success in Second-Generation Spaces
Ledo Pizza is converting restaurants into its own brand faster than ever, here are four best practices for converting restaurant spaces into a new brand.
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4 Best Practices for Developing Suburban Locations
Moving out: here are 4 best practices for moving a brand into suburban locales.
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Finding Brand Success in the Post-Pandemic World
4 keys to successfully evolving a brand.
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How Shrinking Store Counts can Lead to Growth
Many restaurant companies are finding shrinking store counts is an ideal way to strengthen a brand and ready it for growth.
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Dumpling Spot Revives the Automat in NYC
Automats — where patrons could get food and beverages from a space filled with vending machines — were last popular nearly 100 years ago. It seems the format may be making a comeback.
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5 Best Practices to Strengthen Restaurant Branding
Your brand is what your restaurant is all about. It’s the sum and substance of who you are, what you stand for, your reason for being, and your restaurant’s moral compass.
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One Problem | Three Solutions: Launching a Takeout and Delivery System
Getting creative in the restaurant industry doesn’t just put you ahead now. It keeps your restaurant alive.
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Seven Best Practices in Restaurant Space Planning
Deciding how to lay out your restaurant is one of the major decisions you have to make before opening, and it can completely affect the feel of your operation.
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Form + Function: Getting Graphics Right
Of all the tools available to designers to create a distinctive appearance, none may be more powerful than graphics. Logos, posters, menu boards, photographs, wallpaper, and printed words provide a wealth of possibilities to establish a unique atmosphere, attract the attention of customers, and influence them to make purchases.
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One Problem | Three Solutions: How Can I Differentiate My Restaurant from the Competition?
In this award-winning blog, Steve Starr, president of starrdesign, explains three concepts that differentiate restaurants from the competition.
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How to Capitalize on Legacy Brand Elements
Drive through any city in America and what will you see? You’ll likely spot McDonald’s golden arches, Starbucks’ green mermaid and numerous other well-known restaurant chains’ iconic visual elements.
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How to Connect the Digital and Analog Brand Experience
When was the last time a new customer walked into a restaurant without having checked it out online?
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One Problem | Three Solutions: How Can I Tell One Cohesive Brand Story?
There are a few key ways operators can pull together their product, service and environment.
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Boston’s Restaurant & Sports Bar Rebranding
Casual-dining chain Boston’s Restaurant & Sports Barbegan rolling out a branding refresh at its U.S. stores on May 1. The brand refresh includes a new company logo and a new tagline: “America’s Sports Restaurant.”
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5 Ways to Bridge the Branding and Interior Design Divide
We’re all familiar with restaurant interiors. We’re all also familiar with restaurant brands. But over the years, I’ve noticed something: More often than not, the brand identity does not align with the experience created by the interior design. Individually, both may be brilliant — each with their own moments of glory — but together, they fall short, and the gap created by various designers is visually obvious. I’m calling for a collective effort to end this disservice for the sake of our
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