Tagged Articles

brand launch

5 Ways to Bridge the Branding and Interior Design Divide

We’re all familiar with restaurant interiors. We’re all also familiar with restaurant brands. But over the years, I’ve noticed something: More often than not, the brand identity does not align with the experience created by the interior design. Individually, both may be brilliant — each with their own moments of glory — but together, they fall short, and the gap created by various designers is visually obvious. I’m calling for a collective effort to end this disservice for the sake of our
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Hurricane Grill & Wings Launches Fast Casual

Hurricane BTW, a new fast-casual concept developed by Hurricane Grill & Wings, announced plans to open 49 locations in the next 42 months. The brand’s first location opened last April in Ft. Lauderdale, Fla. The second location is set to open in April in Skokie, Ill. The chain plans to open 8t to 10 more locations by the end of the year.