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Baskin-Robbins Elevates Experience with New Design

Seeking to offer a richer customer experience, venerable ice cream chain Baskin-Robbins has introduced a new store design called Moments.

“We want to offer a relevant, premium experience. We are known for our premium ice cream, and we really wanted to step up the guest experience inside the store,” says George Begovich, director of development for Baskin-Robbins U.S.