AlfredLinePreviewWeb 1 copyExperience-focused emerging coffee chain Alfred Coffee opened its eighth location, this one in new the LINE LA hotel in Los Angeles’ Koreatown neighborhood.

Located on the ground floor of the hotel, the coffee shop is open to both guests and nearby office inhabitants.

“The jazzy interiors and millennial-facing initiatives at the LINE LA make it a natural fit for the Alfred brand — our synergies are undeniable and the potential is staggering,” says Joshua Zad, CEO and founder of Alfred Coffee and Alfred Tea. The unit is the second Alfred located within the LINE hotel chain. The first opened in June in Austin, Texas.

Alfred Coffee debuted in 2013 and each unit’s design is intended to represent its respective neighborhood while also staying true to the brand’s fashion-forward and social-media-friendly look and offerings.