Ayah, a new Moroccan restaurant from 3rd Space Hospitality, opened in the SoHo neighborhood of New York City. The space was designed in collaboration with DMDesigns to create an immersive environment that highlights Moroccan craftsmanship within a contemporary New York context.
Images courtesy of 3rd Space Hospitality
Ayah’s layout includes three dining rooms, a central bar and long banquette seating, allowing the space to transition from intimate dining to larger gatherings. Hand-painted walls, perforated panels, and locally created murals add further texture and detail, blending traditional artistry with modern touches.
Ayah, a new Moroccan restaurant from 3rd Space Hospitality, opened in the SoHo neighborhood of New York City.
The design incorporates custom-made tables, handcrafted windows, and flowing velvet curtains, with each element produced by Moroccan artisans and imported to New York. Gold-accented mirrors, carved wood details, and custom lighting fixtures contribute to the layered aesthetic, while rich fabrics and archways evoke the warmth and vibrancy of Moroccan culture.
The result is a restaurant environment that combines authenticity and elegance, positioning Ayah as a distinctive addition to SoHo’s evolving dining landscape.
