Lemonade, a California-based fast-casual brand known for its seasonal food and drink menu hosted a grand re-opening of their Toluca Lake, Calif., location in October to celebrate a remodel and new prototype launch.
Inspired by sister brand Modern Market's 2020 prototype launch that served as a tool to initiate a franchise program, this prototype will prepare the Lemonade brand for its next phase of growth.
The new prototype, designed by Rapt Studio, helps Lemonade continue to make strides in communicating the brand's vision and identity in offering seasonal, healthy, and prepared foods.
The Lemonade team worked closely with local artists, fabricators and firms to bring the remodel to life with touches of California eating and living. The new design adds more organic materials, colors, and textures to the restaurant – an intentional strategy that embodies nature rather than synthetics to complement Lemonade's realness, from recipes to brand voice.
A variety of enhancements were completed, including digital drink menus that simultaneously play branded storytelling videos about the company's made-to-order lemonades using real fruits and herbs. The remodel streamlines back-of-house efficiencies that drive an improved labor model and overall unit economics, per a release.
"This prototype serves a number of purposes for Lemonade and sister brand Modern Market as we look to build out each brand, and our growing restaurant portfolio," says Rob McColgan, CEO and co-founder of Modern Restaurant Concepts, the parent company for both brands. "We have a clear vision in mind to curate the restaurant platform of the future, and this redesign enables us to communicate that with each guest and partner in traditional and nontraditional spaces."
Images courtesy of Lemonade Toluca Lake
